Check out the difference in number of categories to search at the very top of the page for 2 major American portals (Yahoo and MSN) and 2 major Chinese portals (Sohu and Sina). 
About Us
Lyn Jeffery is a cultural anthropologist and Research Director at the Institute for the Future.
Jason Li is an associate at Node and was formerly a research affiliate at the Institute for the Future.
Jason Li is an associate at Node and was formerly a research affiliate at the Institute for the Future.



Korean sites are similar - I wrote a bit about this in a paper on Korean cities and Internet…
http://urban.blogs.com/research/files/Townsend-EPB-Seoul-Submitted.pdf
If i recall correctly, you linked the aesthetics of abunduance (internet) to urban, metropolitan density (real world), right?
This abundance is linked to life.
as Silence is often considered as death, an empty page would decrease its interest.