Monthly Archive for October, 2006

keeping up with conferences: Internet governance; Chinese bloggers

If simply keeping up on the virtual world weren’t enough, there’s the real world as well!  Here’s a quick update on a couple of recent/ongoing important meetings shaping the future of Virtual China:

The first ever Internet Governance Forum (IGF), defined by Wikipedia as "a global venue under the auspices of the United Nations, established to
accommodate multi – stakeholder policy dialogue in the field of
internet governance. It purports to bring together all stakeholders in
the internet governance debate, whether they represent states, the
private sector or civil society, on an equal basis and through an open
and inclusive process."

Over 1500 attendees representing governments, companies, organisations and themselves are attending the 4 day meeting in Athens, running from October 30 through November 2. At the IGF website there are instructions for accessing the live video stream from the conference, participating in chat rooms, and even texting in questions to specific panels (but only in English, Spanish, or French). It also tells you what sessions are happening in real-time. 

The IGF helpfully provides highlights of panels, such as this morning’s panel on Openness, at which "A Chinese government representative from the audience (who insisted
that he had no problems accessing the BBC Web site from his office in
Geneva), insisted with a straight face that there were no restrictions
on access to Internet content in China, provoking derisive laughter
from the audience."   

Also check out the BBC’s excellent Reporters Log from the IGF.

(via Jack Linchuan Qiu on ChineseInternetResearch)

Cnbloggercon_1

Second, there was the high-powered Chinese Bloggers Conference 2006 (or, CnBloggerCon), which took place in Hangzhou over the weekend of October 28 and 29. The conference blog (in Chinese) includes downloadable presentations on Internet Trust (by Dr. Cheng Lihua, psychologist, Zhongshan University) and on the Internet, Blogging, and the Creative Spirit (by Fang Xingdong, head of blogging service Bokee.com, also with Chinalabs.com and Beijing Normal University). 

Partners Deb Fallows at the Pew Internet & American Life Project, Berkeley School of Journalism, and Professor Ashley Esarey, Political Science, Middlebury, launched their online survey of Chinese bloggers, which will give us Pew-quality data on the Chinese blogging population.   

Rebecca McKinnon attended and, as usual, provides coverage no-one else does in English at her blog  RConversation. She writes:

The people in this room are not socially disruptive revolutionaries.
They are people who would like to get on with the business of finding
ways to use the Internet to improve people’s lives.  To the extent that
politics won’t prevent them from doing so, they would prefer not to be
involved with politics.

…If one extrapolates China’s future from this group of individuals, you
see a peace-loving, compassionate, humanistic, globally minded,
flexible, hard-working lot who are well poised to drive Chinese
innovation…. and to drive it in directions that the entire world
should certainly welcome. The Chinese government would be crazy not to
embrace them as poster kids for China’s future. If the government is
not capable of doing so, it will be to the long-term detriment not only
of China’s economy but also of China’s global credibility, which in
turn has an impact on China’s long-term global influence.

Rebecca also blogs IT guru Keso’s keynote speech, which is very helpful for those of us who were not there!

Sunday Strip: 男人三十

From a strip entitled 男人三十 (Man at Thirty).

As always, translations in maroon.

20061029_manthirty_1

Link to comic on Sina.

The Politics of Egao (spoof culture) & The Egao Gang

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Interlocals.net analyzes "the politics of spoof culture" by looking at the role of censorship in China, the tradition of spoof culture ("Lu Xun’s Old tales retold can be understood as an ironic spoof, Cui Jian’s Red Rock can be read as wild reflection, Stephen Chow’s Western Journey (大話西遊) has been perceived as laughable and sober realization,"), and offers some hints at where it’s going.

They also link to the Online Egao Gang (网络恶搞门派), which seems to be TOM’s hub for egao artifacts (title pictured above).

the revolution will be…”New Fast Food”?

Kfc_change_for_china

Is it uber-ironic fast food advertising with a nod to socialist realist art?  A straight ahead appeal to Chinese patriotism?  It’s ad copy and therefore a bit hard to translate, but given the rest of the copy I’d say Kentucky Fried Chicken is going for something like: "KFC. Changing for China. Creating the New Fast Food." 

The KFC China website says that the company is "calling for a new fast food movement, starting with each of us, and encouraging others in the fast food industry to join the movement, and together we will create a new fast food that meets the needs of the people of the future and accords with Chinese national conditions."  According to KFC, compared with Traditional Foreign Fast Food, New Fast Food has more variety, a better blend of Western and Chinese flavors, more methods of preparation, more vegetables, more frequent introduction of new products, a more balanced approach to health, and more complete integration with Chinese safety standards. 

KFC’s definition of "new fast food":

safe and flavorful        the fast way to high quality      

balanced nutrition        healthy life

based on China             infinite innovation   

Meanwhile, on KFC’s US homepage, the main attraction seems to be huge quantities of food for low prices.  The centerpiece of the page is a "KFC Famous Bowl": an extraordinary combo of melted cheese topping crunchy chicken nuggets topping canned corn, all atop a bowl of mashed potatos and gravy. 

(thanks plupp plupp, via my colleague Jason Tester)

The ESWN model, part two

More from Roland Soong at ESWN on how he does what he does.  In other words, tips on how to do cross-cultural media analysis.  Here he’s describing how he works with the Hong Kong media offerings on a daily basis–all of which he does online, by the way:

I begin by reading the English-language South China Morning Post and The Standard, and I try to remember their major stories.  Then I sweep through the Chinese-language newspapers.  There are two things that I look for.  First, is there any story that the English-language media totally missed?  This is usually some blood-and-gore story that our still-colonial-minded media feel that their readers should not have their beautiful minds soiled with. That is when I pounce and show you all the glorious details such that you puke your guts out at the sight.  Secondly, I am looking for contradictions among all the newspapers, no matter whether they are in Chinese or English.  Here, I am asserting a citizen’s right for the facts (and nothing but the facts).  As a citizen, I am outraged by the fact that I am presented with multiple versions of the same event that are completely irreconciliable.  I do not know what the truth is.  I can only document the various incompatible versions.  I leave it up to the media
  to explain why they report whatever they report.  You will have to trust me when I say that they have plenty to answer for.

Link (it’s comment no. 056)

Marketing special: embedded Flash advertising

20061023_3gchineseodyseey

We talked before about an online McDonalds ad campaign last time. Today’s example is drawn from a Flash animation entitled 《大话G游》 (A Chinese Odyssey).

The Flash video is a derivative of an old Stephen Chow movie about the Monkey King. The characters in the animation are modeled from the actors in the movie, and the plot loosely follows the movie’s storyline.

What’s interesting is that 3G门户 paid 3 million rmb to produce these films. They dubbed it "the first big internet movie," because it will be over 100 minutes long (and all in Flash). On top of having the 3G logo plastered on at the beginning and end, there is also a scene where the protagonist uses a 3G card to swipe into a cave (yes, it is overtly anachronistic!). Additionally, the protagonist is dressed with shoes, and its brand is revealed when the film devotes five seconds to it being taken off.

Embedded advertisting in flash. Interesting.

Sina’s page on the set of Flash shorts.
3G门户’s page on the series of shorts.

Sunday Strip: 圣斗士-勇闯十二宫

From a strip entitled, 圣斗士-勇闯十二宫 (Saint Seiya: Mad Rush Through the Twelve Temples). It is a parody on the Japanese Saint Seiya anime/manga.

As always, subtitles in maroon.

20061022_seiyaparody

Link to comic on Sina.

Lu Xun 鲁迅 in Virtual China: 70th anniversary of his death

Lu Xun is revered in China as the father of modern Chinese
literature, and was similar to Mark Twain in his ability to skewer the
morals and politics of the day (early 20th century China) through devilishly drawn characters, satire, and
brilliant language.  A few of those characters, Ah Q in particular, have endured through the last 70 years of change and remain common referents for Chinese people. October 19th was the 70th anniversary of his death in 1936, and there are some interesting sites to visit in Virtual China.  Sina’s Lu Xun commemoration site goes over his life history and provides links to some of his stories and essays (in Chinese; see English links below), selections of which have been posted in full on Sina’s Literature BBS.

Luxun

"How Far Have we Gotten from Lu Xun?"
is a 70th Anniversary Sina website/blog that tries to open up conversation on what the
famous author’s work means in contemporary China. This website includes sections on "Does Lu Xun
Still have Value Today," "The Real Lu Xun and his Critics," and "Lu Xun in the People’s Eyes" — each section has links to blog posts.  As the site notes in its editorial:  As for whether he’s
outdated or not, the debates fly every few years, something which can
only happen with a timeless author.  Actually, he’s already very, very
close to us. 

The comments on the blog, in response to the opening editorial, range from pride in Lu’’s body of work, to ironic consideration of where Lu Xun would be if he were writing today [rough translations]: 

Compared with today, Lu Xun’s era was one of free speech.

In the busy, rushing forests of today’s cities…people have lost too much, been numb for too long…"A Call to Arms"《呐喊》[his anthology published in 1923] in
this era that lacks a "call to arms", when our cities are getting more
and more sophisticated, our lives are getting fuller, our
"life paths" are broadening…and the look in our eyes is ever more mixed up, pompous, and sad. After 70 years, "A Call to Arms"
wakes me up…

If you
haven’t read Lu Xun, you should. You’ll understand why the characters of Ah Q and Kong
Yiji continue to make sense today.  They’re extraordinary for the non-Chinese speaker when read in Chinese.  In English, the Lu Xun Reference Archive, (part of the Marxists Internet Archive), has links to all of the pieces in the volume Selected Stories of Lu Hsun,
published by Foreign Languages Press, Peking, 1960, 1972.  I am no Lu
Xun expert, but if you haven’t read any you might start with The True Story of Ah Q, then move on to Kong Yiji, Medicine, and SoapDiary of a Madman, his earliest published story, is famous for its use of the metaphor of cannibalism to describe Chinese social relations.

(via Icebin’s blog)

我不不不不是刘德华

20061021_andylau

My brother sent me a link to this video entitled, 我不是刘德华 (I’m Not Andy Lau). It seems to be a homemade video made by a guy called 肖军 (left) who was once a stunt double for superstar Andy Lau 刘德华 (right). The video features him posing in various mock Andy Lau MTV poses (in costume!),  clips of pretend paparazzi, and Andy Lau-styled singing. It’s hilarious if you’re familiar with the prevalent Andy Lau imagery.

"我不不不不是刘德华, 你爱我不要因为你爱他…"
("I’m not not not not Andy Lau, don’t love me because you love him")

20061022_andylau2

Link to video.
Link to 肖军’s website.

China Rises

China Rises is a website that supports a television documentary series about the current life situation of different citizens in China. The website is hosted by New York Times as part of their ’specials’ and the television broadcast - to watch it, you will need the Discovery Times Channel - starts on the 23rd of October. They also offer a DVD with the complete series.

The series and website is devided up into four themes: Politics - Party Games (which is about the Communist Party’s role in the Olympics), Economy - Getting Rich, Environment - Food is Heaven, Society - City of Dreams.

What I like about the concept and the website is that it provides glimpses of different ordinary people’s everyday life in China. On the website you can read short introductions and see small documentary videos portraying persons and the possibilities and difficulties they face daily.

If you enter the Economy - Getting Rich section, you can for instance meet Liu Yong who is a young woman who works at a textile factory. As most of the other 4000 workers there, she is a migrant worker. Liu Yong is 20 years old and has worked at the factory since she was 17. She tells us that she has gotten use to the 12 hours of standing every day and that she manages to send half of her salary home to her parents in Anhui Province every month. Liu Yong earns what is equivalent to 60 cents an hour.

Screenshot_061019125236

Entering the section Society - City of Dreams you are offered to meet Ma Liang, a successful art director who has his own company producing advertisements for big international brands. He lives in downtown Shanghai in an expensive apartment and he expresses a strong belief in his own future, a lot of dreams will come true he says.

Screenshot_061019125539

Another cool feature I find at this website is that it has an Interactive Atlas - enter one of the four themes and the atlas option will appear in the menu. You can for instance click at China’s Economy and you will get a list of different options - one is to see a map of the density of Internet users in the different provinces respectively.

Screenshot_061019125808

If you move the cursor over Beijing, it will tell you that there are 4 million users of the Internet in Beijing.