A 7-minute video of a year-long ad campaign 可口可乐365快乐天（Coca Cola 365 Days of Happiness), created by McCann Worldgroup’s Hong Kong Branch (香港麦肯广告). It’s an interesting case study of what advertising/marketing looks like in different mediums (or as some may call it, “multi-channel marketing”).
Warning: The "trendy" beat in the video drove me nuts.
Via Long Yin Review
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music is from Polysics …
Thanks for sharing Jason. Interesting, yet disturbing… the LED idea was repurposed with COKE branding, it originally appeared MAKE magazine or the Makezine blog.