Was passing by Heathrow and picked up a pamphlet about…
And I checked the website, which said they were co-hosting “over 800 events nationwide spanning art, design, cuisine, culture, science, business, technology, education and sport [that] will capture the imagination and advance the UK public’s understanding of China.”
Their lineup seems pretty impressive, and includes these works:
Above by Chen Shaohua, 1992
Above by Ji Ji, 2006.
There is, in addition, an educational component:
Lastly, they even conjured up a clever marketing ploy: To put paper pigeons in Leicaster Square that act as discount coupons:
For more information, see the HSBC Cultural Exchange website.
Question: Are there similar corporate program(me)s in the US?
Kudos to HSC. I’ve seen HSC’s clever cross cultural ads in airports and financial magazines for a number of years now and it’s a great theme. I know of no other corporation that does anything even remotely similar.
Jonathan Kroner, JD MBA
http://jonathankroner.com/
ps. The pigeon puppets are clever, but I’m not sure I see the connection. Your thoughts?
What struck me with HSBC ads is that I saw the exact same ones in NY, and in Heathrow, and they still made sense. It was kinda of interesting to see HSBC’s stamp across the globe.
RE: Pigeons, I don’t actually know the connection or meaning either — I merely thought it was a bit clever and a bit fun